Text Messages (or SMS “Short Message System”) are becoming an increasingly useful tool for businesses to use to reach their customers. But you shouldn’t use them as often as you would emails. Reserve them for your genuine offers and announcements.
Because numbers are portable when you change mobile provide, unlike email addresses when you move mail provider, mobile phone numbers can often last longer than email addresses. This is good for marketing too with a greater shelf life for your data.
From general experience, mobile marketing shouldn’t be done more than once a month, more often if valid and the customer is happy to receive additional texts.
SMS marketing needs to be handled delicately, with extremely targeted messages. By offering customers valued and desired offers or discounts then users are less likely to request to unsubscribe.
For example, your message could have a substantial discount or offer to make it worthwhile for the consumer. A text with a discount expiration date, adds a sense of urgency to the marketing message, especially if it is genuine.
Consider this. When the average person receives a text, he or she immediately checks to see who it is from. If it’s from a company offering a discount, advertising a promotion, or simply giving a product update, the consumer will most likely read it, even if it’s just for the sake of deciding whether or not to reply STOP. When customers see that your marketing text message offers them value, they’ll decide to keep receiving them and more importantly keep spending money with your business.
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