High Street Firm ‘Faith’ Uses SMS

Source: Mobile Interactive Technology

Fashion footwear retailer Faith required an interactive platform to power mobile marketing campaigns to enable the brand to communicate to its ever growing database and mobile opt in customers. The purpose of each SMS campaign was to provide new product information and promotional offers to drive footfall into high street stores and build brand loyalty.

SMS interactivity ran across two consecutive campaigns and delivered impressive return on investment, brand engagement and customer loyalty.

Faith activity commenced with two campaigns: Firstly, a ‘Friends and Family’ promotion offering 25% off full price products which ran over a three day period, and secondly a promotion in conjunction with a high circulation fashion magazine offering 20% off full price products which ran over a six day period.

Core Facts:

  1. Contributed to 47% of the uplift in revenue via ‘Friends and Family’ promotion (online and in-store)
  2. Contributed to 30% of the uplift in revenue via a fashion magazine promotion (online and in-store)
  3. Redemption of promotional codes was higher for second campaign
  4. Over 70,000 SMS messages distributed throughout both campaigns

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