SMEs increase channels

According to research commissioned by B2 Group, many SMEs are increasing their marketing channels in order to enhance their business: these days 44.2% of SMEs use internet advertising as part of their marketing, while outbound email is used by 38.2%. However, the use of conferences and exhibitions, PR and direct marketing have all increased since the launch of the tracking study in February, showing that despite the increased use of online channels traditional platforms remain popular in this sector. SMEs are making sure they benefit from increased market demand as the recession recedes and clearly believe that marketing will help to make their future more secure. Further results from the survey are presented here.
Marketing Week, 8 July 2010, pp26-28

SMileS comment from Andy Earnshaw -

‘ We agree that marketing activity has increased from the SME sector. This is probably down to many reasons, but an important one is that SME’s can now use marketing channels previously only affordable to larger companies. One such method is text messaging – the SMileS system allows the quick and easy sending of text messages to one, a small group or many mobiles. Customers and prospects can be grouped in many different ways to ensure the right message is sent to the right people at the right time. This method is affordable to large and small businesses alike, allowing smaller companies to punch above their weight to compete with their larger competitors.‘

Back to News Page Bookmark and Share