Branded Content to Have Measurement

"The Branded Content Marketing Association (BCMA) has achieved the necessary cross-industry support to develop a service to measure the effectiveness of all branded content. The system will allow brand owners to see how effective their branded content campaign is against key brand metrics, and which elements are performing most strongly towards meeting the campaign objectives. The system has the support of The Institute of Practitioners in Advertising, Thinkbox and The Advertisers Producing Association. The BCMA will build a series of case studies, the first of which is ITV."
Marketing Week, 12 November 2009, p8

SMileS help organisations deliver branded content, call us for more information.

Back to News Page Bookmark and Share