Marketing Week, 3 December 2009, pp18-22
The point about social media is that it relates to people rather than businesses. This personal touch has filtered through to marketing strategies, as lessons are learnt about how people brand themselves.
The idea of ‘Brand Me’ has always been based on self-promotion, but with digital marketing people can do this even better through blogs and social media.
Now marketers are trying to use these techniques in business. Air New Zealand based its ads on a Twitter post which praised the airline because it "allowed its staff to have a personality".
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